The Results Are In!
The PR industry continues to see rapid growth and is responsible for generating over $16bn in revenue last year. But is that growth sustainable? And do executives on the front lines really feel the impact of that contribution?
With the 2019 PR Effectiveness & Alignment Survey, N6A set out to discover how connected marketing and sales executives feel their public relations strategy is to their overall desired business outcomes.
In this report, you'll learn:
- The current largest roadblock to effectiveness.
- What 82% of executives say is their most important PR goal.
- How many executives feel PR teams have a clear handle on their KPIs.