Matt Rizzetta, founder and CEO of N6A, led a 30-minute webinar on Leveraging PR to Drive Business Outcomes. Topics covered include:

  • How businesses can define desired outcomes in order to link PR to ROI
  • How to clearly define target personas aligned to your desired outcomes
  • How to drive credibility assets to support desired business outcomes
  • How to create an inherent level of accountability and attribution for normally imprecise PR metrics with Outcome Relations