The toolkit is a resource for all CEOs, CMOs and executives who are evaluating their business preparedness strategy regarding the outbreak caused by Coronavirus Disease 2019 (COVID-19).

The toolkit is organized into seven sections, each of which includes best practices and consultative recommendations for C-suite executives, business decision makers and marketing leaders in relation to COVID-19 on the following topics:

  • Marketing strategies and budgets
  • Executive-level employee and customer communications
  • Employee culture and remote work arrangements
  • Leadership and management counsel
  • Competitive differentiation and innovation concepts